How To Write A Press Release

Reprinted from Roadmaster Directory
A Free Roadmaster's webmaster Free Article Resource

The word "Press Release" seems to scare most people to death. On top of
that -- not many people take the time to even think of writing their own
Press Release. We hope this brief article will help clear up some of the
mystery's surrounding this simple form of marketing.

The first thing you have to remember is that a Press Release is a "news"
item. It needs to "inform" people, NOT sell them something. For example,
you are reading this report because you want to learn something that will
BENEFIT YOU. You aren't reading it just so you can buy something else. If
money is the deriving force in your business -- you won't go too far. Your
main goals should be in pleasing customers, providing them with a high-
quality product and more than their money's worth. The trick is to do all
this while still making money.

People don't care what mountains you had to climb, what seas you had to
cross or what tribe of people you had to learn the ways of just to find a
secret formula. Instead -- they want to know WHAT the secret formula is.
Get the idea?

The sales circulars you print and mail sell your product. A Press Release
informs others about your product. Instead of your main objective being to
sell the product and have the customer send in an order immediately, a
Press Release informs the customer exactly how your product will benefit
their lives. This must be conveyed in the form of a "newsworthy" Press
Release. If you have a sales circular to sell a product, you can easily
turn it into a Press Release without much difficulty. It's just a new
marketing angle of presenting your product to the public.

The following is an example of a typical Press Release for our publishing

  So many people are entering the mail order market these days, but so many
  of them are getting ripped-off by a bunch of hype. People are promised
  untold riches in a short period of time. The hype ads play with their
  emotions by making them believe it's so easy to make money through the
  mail. It's sad.

  However, a new book has just been released to help solve these problems
  for the average person. For the first time in history -- a REAL directory
  has been compiled listing the ACTUAL name and addresses of 179 honest and
  trustworthy mail order folks. People can write DIRECTLY to these people
  and receive FREE information to get them started in their own business

  It's unbelievable. Without trying to sell you anything else, you can get
  this book for only $4.95 -- a price anyone can afford. Meet the real mail
  order dealers who care about their products and wants to help you get
  started doing what they are doing.

  Only available from Graphico Publishing, PO Box 488, Bluff City TN 37618.

As you can see, this is a short but sweet Press Release -- however, you
should be able to see the "newsworthiness" in it. It's main focus is on the
fact that most people get ripped-off when they start their first mail order
business. The solution to this problem is a new directory that is available
for the first time in history. The sell is slowly led into because the
reader will naturally want to get their hands on this one. It doesn't ask
for money -- it only tells the reader how to get a copy if they want one.

Here's a great test for a real press release. Since your final sales pitch
is included in the last paragraph -- read the Press Release aloud. Would it
still be worth reading WITHOUT your sales pitch? If so, it's probably a
Press Release.

Press Releases come in many forms due to the product you are writing about.
However, the basic rule of thumb still applies. If you've never wrote one
before -- it may be a little difficult. Don't despair. Grab the latest
daily newspaper and read some of their informational articles. Notice how
each article is written and pattern yours after the same format. After you
do a few of them -- you'll be able to "get the picture."

When your Press Release is written to your satisfaction, the proper way to
submit it to a publisher is:

  Be sure and type it on a typewriter or computer.

  Standard format is double-spaced and not longer than two 8 1/2x11 pages.

  Be sure and put your name, address and page number at the top of each

  Write the words: "For Immediate Release."  at the top.

  If you are only sending the press release to one publication -- tell them
  it's a "first run."

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